In the fall of 2009, I was caring for my beloved Aunt Mary, who raised me and who was dying of the effects of her dementia, exacerbated by disastrous hip revision surgery at a local hospital. Around that time, the medical establishment had released new guidelines for breast cancer screening, stating that women who were young and healthy did not have to have a mammogram every year. The reaction was swift and merciless, with women’s groups denouncing the shift as jeopardizing women’s health.
I remember talking then to a nurse who was upset at the public outcry. Didn’t people understand this was a good thing? she wondered. I told her something I’ve often thought about: To win public opinion, you have to get out in front of a story. He who controls the narrative has the power.
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