It’s a perfect championship picture – an athlete poised to strike the ball with his racket, decked out in brilliant Wimbledon white against a sea of grass, muscles taut, form perfect.

Only it isn’t Novak Djokovic, the actual champion, but runner-up Roger Federer being congratulated by Rolex on the back page of the A section of The New York Times’ July 9 edition “for helping to craft an epic Wimbledon final with a sparkling demonstration of skill, tenacity and grace befitting the greatest.”

And while we’re at it, I’d like to thank Brazil for helping to craft a lopsided victory for a team whose name I won’t mention and, by the way, did you know Brazil has five World Cups? Please.

People, don’t you see what’s wrong with this?