The cover story for the Nov. 9 New York Times Magazine asks the provocative question: Is football the next tobacco?

The answer is “No,” and the key to that answer lies not in football or tobacco but in something else – influenza.

Like the flu, tobacco is airborne. If you were to smoke in let’s say an NFL arena, you would be subjecting not only yourself but the people all around you to carcinogens. Tobacco lost its household brand identity, because enough people came to understand that it wasn’t just about other people smoking themselves to death. It was also about how secondhand smoke could kill you.

But when you go to that same NFL arena to watch a game, you’re not risking a brain injury; someone else is. And for many people, that is, selfish or not, an acceptable risk.

President Barack Obama, a Chicago Bears fan, may have voiced the sentiment of a nation when he said that if he had a son, he would not let him play football. And yet, he says, he will remain a fan.

“At this point, there’s a little bit of caveat emptor,” Michael Sokolove quotes him as saying in The Times Magazine piece. “These guys, they know what they’re doing. They know what they’re buying into. It is no longer a secret.”

The president is a rational, compassionate man. So are we all – rational, compassionate people who are comfortable with other people bashing their brains in for our amusement, because, hey, they know what they’re getting into, much like a prostitute or a stripper or a porn star. It’s just another meat market. ...